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Consumer Recalibration in Indonesia
Welcome Back. New Year, New Opportunities These are our reflections on the year that has gone by (based on YTD October data from BPS & from a very insightful FMCG Outlook webinar series by Worldpanel by Numerator Indonesia) GDP grew by 5% but led to only a 1.3% increase in Jobs meaning that not everyone
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Suara Nusantara: Representing the Changing Voice of Many Indonesias
There has been a lot of talk recently about the GDP numbers and for a while it has been tough to re-concile between Macro-economic numbers and Consumer data Some of the answers lie in de-aggregating this gepgraphically as there are significant differences between the economic contributors by provinces In our first publication we attempt to
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Indonesian consumers & Explosion of Choice
Gone are the days when the top 3-4 brands accounted for >90% share in many categories in Indonesia. Big rise in category fragmentation (new brands or segment launches across several categories) This is being fueled by both Push (easier/ cheaper for brands to launch) and Pull (rise in consumer need for personalization – Me in